This post covers video #2 of the Build a Business Challenge being put on by Derek Gehl of IMC. The challenge is to build a money making website in four days.

Here’s the challenge announcement
Here’s an overview of video #1
BeBiz Challenge Video #3
Here’s where to go to watch the videos for yourself.

Video #2 discusses what type of product you’ll make and How to Write Your salesletter.

DG talks about products to sell through his website. He considers a membership site and discusses using videos as part of the content. He also mentions affiliate products being available.

So he’s going to go with a membership site and gives a lot of good reasons for it. Of course, other options are ebooks, physical products, affiliate products, and virtual stores.

He’s using the BeBiz program to walk through all the steps of putting this all together, but this is also something you can probably do with a notepad. People has been doing just this for years. BeBiz simply makes it much easier.

Note: He talks about a “call to action.” This is simply the point where you ask the potential customer to do something. Fill out an opt-in form, hit the buy button, whatever. Be clear on what you most want that potential customer to do, it won’t necessarily be to hit that buy button.

images, paypal, bonuses, etc. Walks through the whole setup.

He makes the point that the sales copy is the most important part of the process, not the site design. He covers the points that the sales copy needs to have. From headlines to bullets to the meat to testimonials to the PS. Bebiz looks like it offers plenty of writing tips, but you could probably google copywriting and get some tips.

Since SG uses these same tips on all the IMC sales letters he probably knows what he’s talking about.

He defines the problem, tells a story, provides the solution with his product and shows you how to do it. Including the “ask for the order” part and guarantee.

BeBiz includes graphics, which is cool, since my photoshop skills are nill.

So where’s my product? Here it is: The MMO Cookbook. BeBiz wasn’t out at the time that we put it together, but it would have made things much easier.

So after a few hours he has a sales letter. It’s a rough draft, which he makes clear, but I’ll bet that his rough product is better than most people’s final product. I think BeBiz will help close that gap, a lot.

Note: This whole project isn’t a make money in 5 minutes plan. He spent around 12 hours to do the niche research for video #1. If you only have an hour a day you’ll spend at least 12 days doing the same. Maybe less if you hit a good niche right off, maybe more if you get some misses, like DG did.

He’s going to spend several hours on that sales letter, too. Heh. He measures time by the number of Starbucks coffees consumed. Total time DG spent doing parts 1 and 2? Looks like four cups and about 16 hours.

The point, of course, is that he’s sitting down and doing the work. No excuses, no distractions, no checking of the email, none of the things that hold me back (and maybe you?)

Lastly he mentions the 28 day challenge for us to do the same.

Here’s the challenge announcement
Here’s an overview of video #1
BeBiz Challenge Video #3
Here’s where to go to watch the videos for yourself.